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What
is Pay-Per-Click?
The
"pay-per-click" system is relatively a new system developed
by many of the top search engines to allow web sites to be instantly
busy with traffic by people searching for your "sponsored" keywords.
With pay-per-click you only pay when people actually click on
your listing. The rate of the click will depend on how popular
your choosen keywords are and how many other sites are also using
the same keywords. This is based on an auction type of system
where the highest bidder for a certain keyword will get top positioning.
Google
Pay-Per-Click
Google
seems to be the most popular search site and also their pay-per-click
system has quickly caught on with many visitors and customers.
The Google system allows for many specific area targeting and
language options as well not only is displayed on Google but
through thousands of other sites like sympatico, earthlink etc.
The Google system can be setup and running the same day. There
are no minimum monthly fees associated with the Google system
- just the actual clicks being generated. Google also charges
a small one-time setup fee. Please contact
us to find out how easy and affordable this system is.
Overture
Pay-Per-Click
Overture
is owned by Yahoo and covers many popular search engines like
yahoo, altavista, msn, lycos etc. The Overture system is a more
expensive program and also requires a monthly fee, plus a 5
business days waiting period before activation. Please
contact us for more info...
Enhance
Interactive Pay-Per-Click
The
Enhance Interactive (formally ah-ha) covers search engines such
as Excite, Dogpile, Verizon, WebCrawler, NBC, Metacrawler and
more. Enhance also has a guaranteed inclusion program to get
your site listed on all their search engines... please
contact us for more info...
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What
are the costs?
The
pay-per-click system can be as inexpensive as you choose - as
you are in control of setting up daily spending limits. Please contact
us for more info or if you have any questions.
For
Google the costs are: one-time activation fee of $35
plus credit card information from which the pay-per-click /
one-time setup fee will be paid directly to Google.
For
Overture the costs are: one-time activation fee of
$60
plus credit card information from which the pay-per-click and
other monthly fees will be paid directly to Overture.


Questions?
Need
more information about the pay-per-click systems? Please contact
us as we can help you decide which system is the right one
to get the required exposure to your site. We have numerous
clients using the different systems and have had very positive
results using the pay-per-click system. |