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What
is involved to get my company online?
So
you're ready to take that step. We hope that by giving you all
the options and steps involved that you will be able to make
an educated choice of what exactly you need and have the budget
for. Please remember that we are here to help you succeed &
provide you with solutions that will work for you and your customers.
If at anytime you are unsure about a step or would like more
info, please email us.
How
do I get started?
We've had many experiences in dealing
with small & large companies, home-based businesses and
individuals in helping them choose their best internet presence
solutions by seeing what they want, what their budgets allow,
and what will work for each company. Contact
us to help you decide what kind of internet
presence will be most effective.
Do
I need my own domain name?
These days just by looking around you,
you will most likely see someone's email/web site address whether
on a TV show or ad, magazine ad, billboard
In most cases
the address is a www.companyname.com address. This not only
makes your company be associated with your email/web site address
easier, but also looks a lot more professional and easier to
remember. Imagine seeing a web site address like: www.yourinternetaccesscompanyname.com/~yourcompanyname/index.html
and then trying to remember it when you try to look it up, it
would be a lot easier if the web site address was: www.yourcompanyname.com.
Another
important benefit is that your domain name is your own property,
this means that if your business moves to a different internet
service provider your web site & email address will always
remain the same - no need to contact everyone to let them know
your new email address, no need to change all your business
cards and other printed material, no lost email.
The
only two disadvantages of a .com domain name are 1. in certain
situations the .com name isn't available anymore because someone
else already has it registered, and 2. the costs for registering
and using your domain name are sometimes quite costly. A fee
of $35 will be charged for a .com/.net/.org domain name per
year. Please note that once your .com domain name is registered
you are the owner of that domain name. If the 1st reason is
a problem, there are some alternative domain names that we can
offer, instead of a .com name you can have: .net, .org... (Some
are only available to certain types of companies that are eligible).
And if the 2nd reason is a problem, there are two options available
- (A) if your business is located anywhere in Canada you can
qualify for a .ca domain name (or your province initials.ca
- i.e. .on.ca) (B) also sub-domains available to you. If your
budget doesn't allow for a .com domain name, sub-domains are
your best alternative. Your sub-domain web address would be:
www.HAVE1.COM/yourcompanyname/ and your email address would
be: yourcompanyname@HAVE1.COM. As you can see there are many
options available to you depending on your budget. We hope that
we haven't lost you yet
the fun is only beginning!
To
check if the .com/.org/.net/.ca domain name you wish to have
is still available please choose at least 3 different choices
for your domain name, staying under 32 characters. We will research
your three choices and get back to you with what is still available.
This is a service, which we provide free of charge. Please
email us your three choices to research.
What
should your web site include?
Before you start gathering information
for your web site, it is important to check out other web sites
and see what other people are doing (even your competition).
Your site may include: any of your existing company literature
such as: brochures, flyers, booklets, ads... all can easily
be adapted for the web. We can scan in any photos/illustrations
which you would like on your site such as: company logo, map,
products
but please remember that if you have too many
large photos on one page, it will take a fair bit of time to
load in when people access that page. Of course, let's not forget
your contact information! It is always better to include more
information than less. We suggest having at least an email link
or phone number on every page of your site. Phone numbers, addresses
& fax numbers are important to be found easily and quickly.
Remember,
because the internet can be easily and quickly changed, you
can always try a different approach as to what information you
have on your site. If one thing doesn't seem to be working
change it and try a different approach.
When
choosing information for your site it is important to know that
your site should be:
- fun
to look at
- easy
to find your way around (navigation)
- quickly
being able to find important information
- informative,
yet simple & direct to the point
- quickly
to come up and load
- interactive
(involve the viewer)
We
can help you achieve all of the above with our skills and experiences.
If you're not sure what your web site should include we can
help you decide what is important and what will work for you.
Web
site promotion
After your web site is online, it doesn't
stop there. How will people know where to find you? This is
one of the most important steps to guarantee how successful
your web site will be. Search engines on the net are like the
yellow page directories for telephone numbers, they will find
web sites that contain the information which you are searching
for. How do I get listed on these search engines? Before you
even attempt to have your web site listed you will need to write
out at least 40+ keywords that describe your site, your business,
your products & services, your location and all your important
information. These keywords will then be incorporated into your
web site so that search engines know what your site is about.
It also helps to write out a 2 - 3 sentence paragraph describing
what your company is all about and what people can find by going
to your web site.
Another
very important point is to know who your targeted audience is.
Would they be Local or World-Wide? Seniors or Younger people?
There are many ways to promote your web site depending on your
target audience. Let HAVE1.COM help spread the word about your
site.
We
hope that the above information is of value to our viewers,
please contact us if your have any questions or would like a
quote for your company's online presence.
Please
note that all of the above articles are Copyrighted information.
If you would like to reprint any of the articles, please contact
us.
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